Tiffany Harris

Orchestrated comprehensive enablement strategy across SDRs, AEs, and cross-functional partners, equipping teams to navigate complex payer-provider dynamics and market shifts.

Partnered cross-functionally with Product Marketing, Legal, CX, and Payer teams to rapidly operationalize complex insurance updates, translating policy shifts into timely, actionable sales messaging.

Facilitated Go-To-Market (GTM) enablement for key launches, including Note Assist and major payer updates, by creating training, talk tracks, and sales tools that accelerated deal velocity by 12%.

Built Alma's Sales Insights engine and launched the 'Revenue Review' digest, leveraging Gong data to surface trends and consolidate updates, driving GTM alignment across SDRs, AEs, and cross-functional teams.

Designed and implemented a revenue onboarding program that reduced SDR ramp time by 30%, embedding payer selling, value conversations, and objection handling into every stage.

Established and oversaw a global SDR onboarding and continuous learning program, including the SDR Hub, Onboarding Matrix, and Outbound Program, standardizing ramp and performance across teams.

Steered cross-functional product enablement for new feature launches, transforming technical updates into sales-ready messaging and assets that accelerated GTM execution.

Created and distributed the weekly 'Bird's the Word' newsletter, driving a 25% boost in engagement by surfacing real-time sales insights, updates, and wins.

Co-managed key sales tools (Salesloft, LinkedIn Sales Navigator, Spekit), driving adoption through best practice training and co-launching peer-led learning programs.

Prospected, educated, and qualified target accounts through high-volume outbound efforts, averaging 500+ weekly calls and personalized multichannel outreach.

Consistently achieved 125-175% of quota by booking qualified demos with enterprise and mid-market prospects across hedge fund, retail, commercial real estate, and CPG verticals.

Partnered with Account Executives to ensure smooth handoff of opportunities, providing detailed discovery notes that improved conversion rates.

Developed and maintained strong knowledge of Placer.ai's big data SaaS platform, strategically positioning it against legacy solutions and manual people-counting systems.

Built and led the SDR function for a team of 10, creating outbound strategies and messaging that consistently filled the pipeline with high-intent SEO prospects and marketing leaders.

Designed and implemented personalized outbound CRM campaigns that opened doors to key industry influencers, including securing a product feature from SEO leader Neil Patel, boosting brand visibility and market credibility.

Owned SDR playbook development, including prospecting frameworks, email sequences, and call scripts, driving consistency and effectiveness across the sales development team.

Exceeded monthly meeting booking goals, leveraging creative and hyper-personalized outreach to secure qualified opportunities with top-tier SEO and marketing executives.

Consistently exceeded quota by an average of 150%+ monthly, recognized as Upwork's highest-performing SMB SDR with no months under 100% attainment.

Served as an informal team lead and sales enablement resource, supporting SDR skill development through call coaching, cold call scripts, and outbound messaging frameworks.

Drove pipeline for Account Executives by booking qualified meetings through high-volume, personalized multichannel outreach (email, cold calls, and LinkedIn).

Specialized in consultative prospecting to uncover and solve workforce and hiring challenges, positioning Upwork as a flexible hiring alternative to traditional employment.

Focused on high-growth industries including HR, healthcare, and administrative services, contributing to the rapid expansion of Upwork's SMB customer base.

Promoted to Account Executive based on consistent top performance and demonstrated leadership contributions.